• Shop Healthy

    Starring: Vanessa Jourdain, Media Buyer, Cossette Montreal.
    Types of interactivities: "Drag and drop", followed by "Flip".

  • Join the Race

    Starring: Geneviève Guay, Vice-President, Digital Media and Brand Experience, Carat Montreal.
    Types of interactivities: "Animation", followed by "Flip".

  • Look Sharp

    Starring: Valérie Beauchesne, Media Planner, Havas Media.
    Types of interactivities: "Drag and drop", followed by an access to the advertiser’s transactional website.

  • Find Adventure

    Starring: Luis Areas, Media Director, Marketel.
    Types of interactivities: "Gallery" and "Audio".

LA PRESSE+, A MEASURABLE, ENGAGING, FLEXIBLE AND VERSATILE MEDIUM WITH GUARANTEED PERFORMANCE.

A TRUE MASS MEDIA

Advertise in La Presse+, and reach close to 574,447 readers1 every week! With an average browse time of 40 minutes on weekdays, 50 minutes on Sundays, and 60 minutes on Saturdays, La Presse+ delivers outstanding reader engagement, ensuring great reach for your campaigns.

CERTIFIED

La Presse+ is the only medium producing comparative advertising performance indices allowing advertisers to continuously improve their campaigns.

A monthly performance report also specifies:

  • total number of delivered impressions
  • total number of interactions triggered
  • total number of videos triggered
  • total number of visits to advertisers’ websites

CERTIFIED

La Presse+ becomes the first tablet-based news platform with ad impressions certified by the Alliance for Audited Media.

A QUALITY AUDIENCE

The results of a CROP survey2 reveal that La Presse+ reaches a young, educated audience with strong purchasing power:

  • 63% of readers are young adults aged 25-54 (index: 121)
  • 44% of readers are university graduates(index: 201)
  • 47% of readers enjoy purchasing power greater than $100,000 (index: 271)

ENGAGING

The power of the tablet’s touchscreen and array of 30 types of interactivities means La Presse+ delivers a truly immersive ad experience with a high appreciation level among readers.

FLEXIBLE AND VERSATILE

To meet advertisers’ marketing objectives, media planners rely on a range of media (TV, Web, magazines, radio, etc.) that influence consumers at certain stages of the purchasing process. The versatility of La Presse+ now enables planners to act upon multiple stages of the purchasing process through a single medium.

1Estimate based on the weekly average of unique tablets used to open at least one edition the week from May 30th to July 3rd 2016 (Localytics, average weekly cumulative of 382,964 tablets, multiplied by the coefficient of 1,5 users per tablet (CROP, January 2015)).

2 CROP study on La Presse+, January 2015, 4,166 respondents in Quebec. Base : Weekly tab readers of La Presse+ (n = 1,435).

Advertising creation

La Presse's AdLab creative team imagines, develops and designs interactive ads that are impactful and have sure-fire appeal. With more than 2,000 ads produced, our AdLab stands ready to guide and assist you in bringing your creative ideas to fruition.

A creation kit is also available to optimize and discover all the advertising possibilities of La Presse+. You will also find in this kit multiple exemples of interactivities along with all the creative and technical specifications to generate the reader's interest towards your brand. Contact your sales representative to receive more information.

Advertise in La Presse+

Are you an advertiser or agency looking to leverage the interactive ad potential of La Presse+ to reach customers in a unique, innovative way? Get in touch with your representative or our sales team today.

MONTREAL OFFICE

514 285-7000, ext. 6931

pub@lapresseplus.ca

Patrick Jutras
Patrick Jutras

Vice-President, Sales

La Presse

France-Éliane Nolet
France-Éliane Nolet

Senior Sales Director and
Strategic Development
La Presse

TORONTO OFFICE

416 597-9218, ext. 6931

torontogroupsales@lapresse.ca

Merida Lake
Merida Lake

General Manager,
La Presse Group Sales

Celeste Normington
Celeste Normington

Sales Director,
La Presse Group Sales