Our advertising solutions

Interactive advertising / HTML

Promotion of offers and products

Benjamin More

Benjamin Moore

Olymel

Olymel

Gaz Metro

Gaz Metro

Native advertising / XTRA

Information and Education

Bixi

Bixi

Lululemon

Lululemon

Lowney

Lowney

Jean Coutu

Jean Coutu

Rona

Rona

Tourisme Québec

Tourisme Québec

WEB and MOBILE

Promotion of offers and products

La Presse+, a measurable, engaging, flexible and versatile medium with guaranteed performance

Mass media

Advertise in La Presse+, and reach close to 505,000 unique tablets1 every week. With an average browse time of 40 minutes on weekdays and more than 50 minutes on weekends, La Presse+ delivers outstanding reader engagement, ensuring great reach for your campaigns.

Flexible et versatile

To meet advertisers’ marketing objectives, media planners rely on a range of media (TV, Web, magazines, radio, etc.) that influence consumers at certain stages of the purchasing process. The versatility of La Presse+ now enables planners to act upon multiple stages of the purchasing process through a single medium.

Measurable

La Presse+ is the only medium producing comparative advertising performance indices allowing advertisers to continuously improve their campaigns.

A monthly performance report also specifies:

  • total number of delivered impressions
  • total number of interactions triggered
  • total number of videos triggered
  • total number of visits to advertisers’ websites

Quality leadership profile

The results of a CROP survey2 reveal that La Presse+ reaches a young, educated audience with strong purchasing power:

  • 59% of readers are young adults aged 25-54 (index: 118)
  • 37% of readers are university graduates(index: 167)
  • 48% of readers enjoy purchasing power greater than $100,000 (index: 197)

Certified

La Presse+ becomes the first tablet-based news platform with ad impressions certified by the Alliance for Audited Media.

Engaging

The power of the tablet’s touchscreen and array of 28 types of interactivities means La Presse+ delivers a truly immersive ad experience with a high appreciation level among readers.

1Estimate based on the weekly average of unique tablets used to open at least one edition from September 4th to October 1st, 2017 (Localytics, average weekly cumulative of 389,000 tablets, multiplied by the coefficient of 1,5 user per tablet (CROP, January 2015))

2CROP study on La Presse+, June 2017, 3,400 respondents in Quebec. Base : Weekly readers of La Presse+ (n = 1,979).

Advertising
creation

La Presse's creative team imagines, develops and designs interactive ads that are impactful and have sure-fire appeal. With more than 2,500 ads produced, our creative team stands ready to guide and assist you in bringing your creative ideas to fruition.

A creation kit is also available to optimize and discover all the advertising possibilities of La Presse+. You will also find in this kit multiple exemples of interactions along with all the creative and technical specifications to generate the reader's interest towards your brand

Contact your sales representative to receive more information.

Advertise in La Presse+

Are you an advertiser or agency looking to leverage the interactive ad potential of La Presse+ to reach customers in a unique, innovative way? Get in touch with your representative or our sales team today.

MONTREAL OFFICE

514 285-7000, ext. 6931

pub@lapresseplus.ca

Patrick Jutras
Patrick Jutras

Vice-President, Sales

La Presse

France-Éliane Nolet
France-Éliane Nolet

Senior Sales Director and
Strategic Development
La Presse

TORONTO OFFICE

416 597-9218

torontogroupsales@lapresse.ca

Merida Lake
Merida Lake

General Manager,
La Presse Group Sales