Advertise in La Presse+, and reach close to 505,000 unique tablets1 every week. With an average browse time of 40 minutes on weekdays and more than 50 minutes on weekends, La Presse+ delivers outstanding reader engagement, ensuring great reach for your campaigns.
Flexible et versatile
To meet advertisers’ marketing objectives, media planners rely on a range of media (TV, Web, magazines, radio, etc.) that influence consumers at certain stages of the purchasing process. The versatility of La Presse+ now enables planners to act upon multiple stages of the purchasing process through a single medium.
La Presse+ is the only medium producing comparative advertising performance indices allowing advertisers to continuously improve their campaigns.
A monthly performance report also specifies:
- total number of delivered impressions
- total number of interactions triggered
- total number of videos triggered
- total number of visits to advertisers’ websites
Quality leadership profile
The results of a CROP survey2 reveal that La Presse+ reaches a young, educated audience with strong purchasing power:
- 59% of readers are young adults aged 25-54 (index: 118)
- 37% of readers are university graduates(index: 167)
- 48% of readers enjoy purchasing power greater than $100,000 (index: 197)
La Presse+ becomes the first tablet-based news platform with ad impressions certified by the Alliance for Audited Media.
The power of the tablet’s touchscreen and array of 28 types of interactivities means La Presse+ delivers a truly immersive ad experience with a high appreciation level among readers.
1Estimate based on the weekly average of unique tablets used to open at least one edition from September 4th to October 1st, 2017 (Localytics, average weekly cumulative of 389,000 tablets, multiplied by the coefficient of 1,5 user per tablet (CROP, January 2015))
2CROP study on La Presse+, June 2017, 3,400 respondents in Quebec. Base : Weekly readers of La Presse+ (n = 1,979).