Starring: Vanessa Jourdain, Media Buyer, Cossette Montreal.
Types of interactivities: "Drag and drop", followed by "Flip".
Advertise in La Presse+, and reach close to 597,878 readers1 every week! With an average browse time of 40 minutes on weekdays, 50 minutes on Sundays, and 60 minutes on Saturdays, La Presse+ delivers outstanding reader engagement, ensuring great reach for your campaigns.
La Presse+ is the only medium producing comparative advertising performance indices allowing advertisers to continuously improve their campaigns.
A monthly performance report also specifies:
La Presse+ becomes the first tablet-based news platform with ad impressions certified by the Alliance for Audited Media.
The results of a CROP survey2 reveal that La Presse+ reaches a young, educated audience with strong purchasing power:
The power of the tablet’s touchscreen and array of 30 types of interactivities means La Presse+ delivers a truly immersive ad experience with a high appreciation level among readers.
To meet advertisers’ marketing objectives, media planners rely on a range of media (TV, Web, magazines, radio, etc.) that influence consumers at certain stages of the purchasing process. The versatility of La Presse+ now enables planners to act upon multiple stages of the purchasing process through a single medium.
1Estimate based on the weekly average of unique tablets used to open at least one edition the week from February 29th to March 3rd 2016 (Localytics, average weekly cumulative of 398,585 tablets, multiplied by the coefficient of 1,5 users per tablet (CROP, January 2015)).
2 CROP study on La Presse+, January 2015, 4,166 respondents in Quebec. Base : Weekly tab readers of La Presse+ (n = 1,435).
La Presse's AdLab creative team imagines, develops and designs interactive ads that are impactful and have sure-fire appeal. With more than 2,000 ads produced, our AdLab stands ready to guide and assist you in bringing your creative ideas to fruition.
A creation kit is also available to optimize and discover all the advertising possibilities of La Presse+. You will also find in this kit multiple exemples of interactivities along with all the creative and technical specifications to generate the reader's interest towards your brand. Contact your sales representative to receive more information.
Are you an advertiser or agency looking to leverage the interactive ad potential of La Presse+ to reach customers in a unique, innovative way? Get in touch with your representative or our sales team today.
514 285-7000, ext. 6931
416 597-9218, ext. 6931
Senior Director, National Sales
La Presse Group Sales
Senior Director, Strategic Development and Media Creativity